I originally came for a concert. Then the music started and as it called me I began to dance and this is what I saw. Jarkalo speaking to me.
Canon manufactures consumer imaging products including printers, scanners, binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses and video camcorders.
The „Business Solutions“ division offers multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, as well as software to support these products.
„You have to learn the rules of the game. And then you have to play better than anyone else.“Albert Einstein
DeVito/Verdi was hired for an award winning, humorous campaign with the concept “If business were that easy, you wouldn’t need us,” using old office footage to describe the new ways Canon Business Solutions was bringing copiers and office supplies forward.
Lesser known Canon products include medical, optical and broadcast products, including ophthalmic and x-ray devices, broadcast lenses, semiconductors, digital microfilm scanners, and handy terminals.